LOUIS BURKE | Culture | CONTACT
A start-up CEO is ready to add to the maddening noise that surrounds us all by engaging the services of a local advertising agency.
Unlike other CEOs, Brian Fetloche (43) has solved a modern problem but actually this time by revolutionising a challenge that millions of people face everyday; the ethics of shaving cream.
“Do you guys know how shaving cream is made traditionally?” asked Fetloche to the room of advertising workers who would be forced to listen to him ramble on regardless.
“So other companies, not ours but other companies, destroy rainforests to make their shaving cream whereas ours just leaves the rainforest a little drier than before which is why it’s $79 for a standard subscription.”
With a world full of insecure shavers at his feet, Fetloche has his sights aimed high which is why he made it clear to the ad agency that he wants his company to become the Nike of ethical shaving creams.
“We’re looking for a tagline that’s like ‘Just Do It’ but unique to us. One idea I had was ‘A Greater Way To Shave While Saving The Precious World’ which we like so just go with that.”
“Some of you might be too young to remember but Carlton Draught once did this ‘big ad’ and we’d love to do something like that. Our budget is $900 but there’s more underpriced work for you if it goes well.”
MORE TO COME.